Mapiq uses technology to improve people’s working lives. It’s a concept that carries its own communication challenge; many people are wary of their purpose. Mapiq uses psychological research to develop its products and communicates its findings with white papers and case studies.
I worked closely with their Head of Research, doing full structural content edits to ensure her ideas were communicated clearly and effectively. Based on our work, we worked with my copywriting colleague to develop a clear tone of voice guide for the organization and an in-house style guide using American English and based on the CMOS. This was a change from their earlier British usage.