OFYR is a line of outdoor cookware centered around a communal experience. The brainchild of a Dutch entrepreneur, the decadent-rustic cookware is getting its message out quickly to industry professionals and the general public.
In addition to editing and copywriting the burgeoning scale-up’s press releases, mission statement, brand story, and values, I edited their first luxury cooking magazine and the product descriptions for their extensive product line. They use British English. I suggested the Guardian/Observer style guide for a contemporary tone and the online posting that allows employees to consult it freely.