To help Adobe communicate the unique facilities of Creative Cloud to designers, LEWIS did two projects that I worked on. The first was social media and blogging around Adobe’s Amsterdam Creative Jam, the designer equivalent of a hackathon in which teams were challenged to build and design around a theme. The other was a worldwide design contest for popular DJ duo Lucas & Steve centred around Amsterdam Dance Event.
To hone in on customer perception, I did extensive interviews with Adobe’s business customers and with a wide range of attendees at The Next Web, a European hub for tech businesses. I developed the interview format, found interviewees at The Next Web, and delivered a report on the aggregate results.