Tiqets is an Amsterdam-based travel app that offers discounted tickets to tourist attractions. To reach their millennial target audience, they use a sassy, upbeat tone while subtly enticing with specific benefits. Tiqets’ blog is meant to drive traffic with city-specific articles that travelers share and repost.
The product copy and blog posts I wrote both needed online research. Skeletal site information was supplemented by online reviews and gossip in order to craft detailed descriptions. The attraction below had not yet opened, so the challenge was to draw images from a press release that didn’t have concrete details. The blog posts were based on my own travels but augmented by research.