Container Solutions deploys Cloud Native technology, which is constantly evolving and sometimes poorly understood by potential customers. Additionally, they face a competitive hiring environment in which they need to authentically communicate the level of support and development opportunities they offer employees.
The portfolio of marketing/communications projects I wrote and/or edited for Container Solutions had the enjoyable challenge of working with talented engineers to communicate technical concepts to people who didn’t have their expertise. I partnered with marketing agency Remember to Play – an expert translator of complicated ideas to clear visuals – to create a cohesive, multinational style guide. I also wrote a recruitment campaign that included a new career page, social & blog posts, and interview profiles of a diverse set of employees.