Lightyear is a fast-moving scale-up developing the world’s first long-range solar car. When LEWIS was hired to help promote the prototype launch, I quickly became involved in writing & editing not just English content for PR but also for their new website. It was a fabulous opportunity to work with the quickly evolving team to hone their messaging and mission.
The website project ran concurrently with writing & editing English press releases and blog posts leading up to and following the prototype launch. In the process, I worked with the growing communications team to translate the core principles of the company to style rules. The sleek new website complemented LEWIS’ successful PR campaign.