Editing
Client:
Mapiq
Website:
www.mapiq.com
Service:
Content edit, copyedit, proofread, style guide
Projects:
White papers, blog posts, case studies, tone of voice and style guides
English:
American CMOS (earlier work is British)
Have a better day at work
Mapiq uses technology to improve people’s working lives. It’s a concept that carries its own communication challenge; many people are wary of their purpose. Mapiq uses psychological research to develop its products and communicates its findings with white papers and case studies.
Developing style
I worked closely with their Head of Research, doing full structural content edits to ensure her ideas were communicated clearly and effectively. Based on our work, we worked with my copywriting colleague to develop a clear tone of voice guide for the organization and an in-house style guide using American English and based on the CMOS. This was a change from their earlier British usage.